Algae-Based Sustainable Fashion Startup ‘Cellsense’ Unveils a New Brand Identity
– New York–based designers Hyunji Jun and Yoon Bee Baek deliver a vision of sustainability through branding
Cellsense, a biomaterial startup developing next-generation solutions for sustainable fashion, has unveiled its new brand identity system. The company creates biodegradable embellishments made from algae and regenerated cellulose, offering an ethical, eco-conscious alternative to conventional microplastic-based decorations in the fashion industry.
This branding project goes beyond visual aesthetics—it translates Cellsense’s ecological philosophy and ethical values into a cohesive visual language.
Grounded in the concept of “Living Matter,” the identity system visually explores themes of cellular regeneration and biological unity. The logo, carefully sculpted with delicate curves, subtly conveys the brand’s sense of purpose, innovation, and compassion through refined form.
The project was led by Hyunji Jun and Yoon Bee Baek, two New York–based designers and alumni of the MFA Design program at the School of Visual Arts (SVA). Sharing a strong commitment to sustainable design and systems thinking, they collaborated closely to craft a brand that reflects both scientific precision and emotional resonance.
“Cellsense is more than a materials company—it’s a platform for empowering designers to make more sustainable choices,” said Jun. “Through this project, I realized how visual design can go beyond delivering a message to create an embodied, sensory experience of the brand’s philosophy.”
Hyunji Jun has previously been recognized with honors from the International Design Awards (IDA) and Creative Communication Award (C2A), and is also the creator of Othermatter, a thesis project and digital platform introducing sustainable biomaterials to fashion designers.








CREDIT
- Agency/Creative: Hyunji Jun
- Article Title: Algae-Based Sustainable Fashion Startup ‘Cellsense’ Unveils a New Brand Identity by Hyunji Jun
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: New York
- Market Region: North America
- Project Deliverables: 2D Design, Motion Graphics
- Industry: Fashion
- Keywords: Biomaterials, Algae, Biodegradable
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Credits:
Design: Hyunji Jun
Design: Yoon Bee Baek