PDQ Equipment Rebrand
Scout Digital NYC tapped Numinous to lead a full rebrand for their client, PDQ Equipment—a third-generation, family-run construction rental company based in Southern California. PDQ had built a reputation over decades for being reliable, hardworking, and responsive. But visually, they were still operating under an outdated identity that no longer reflected the scale, professionalism, or trust they’d earned in the industry.

The task was clear: create a bold new brand that would help PDQ stand apart in a crowded market while honoring the grit and legacy that got them here. Our approach focused on clarity, strength, and momentum—qualities already embedded in their DNA, just waiting to be visualized.

We started by redesigning the logo from the ground up. Gone were the ornamental typefaces and drop shadows of the past. In their place: a sharp, geometric logotype that commands attention across equipment, apparel, signage, and digital touchpoints. The new mark is modern, unmistakable, and built to carry the weight of a tough, fast-paced industry.

That energy extended into a full brand system—stripped-back color palettes centered on PDQ Orange, bold typography, confident messaging, and layouts designed to move. We also built custom collateral for teams in the field, from hard hats and business cards to ratchet straps and ID tags.

Every element, from job site to web, now speaks with the same unified voice.

This rebrand marks a new chapter for PDQ: cleaner, stronger, and built to outlast the job