BRIGADE – Svedka Halloween Limited Edition Packaging
“ In our partnership with SVEDKA, we’ve helped the iconic imported vodka brand introduce 14 flavors and expand into the ready-to-drink space. Our goal for Halloween 2018 was to help the brand stand out from the generic seasonal crowd at retail. We created a bold packaging design featuring a gaping mouth with sharp, dripping fangs. The design plays with seasonal tropes but feels proprietary and commands attention. To create a holistic consumer experience, we developed additional pieces of collateral like displays and pole toppers, and designed all the assets to translate to digital, social, and point of purchase.”
CREDIT
- Agency/Creative: BRIGADE
- Article Title: Self Published Limited Edition Design for Svedka Vodka Brand
- Organisation/Entity: Agency Promotional, Self Published
- Project Type: Packaging
- Agency/Creative Country: United States America
- Market Region: Multiple Regions
- Format: Box, Sleeve
- Substrate: Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
