Jamal Akbarov – TFG – Creating brand for insurance company
“TFG was established as a insurance company in Saint-Petersburg, Russia. In Russia, a majority of insurance companies are used a font logos and shapes. We decided to leave this way and use a shape of animals for creating logo. Client wanted to see a corporate identity close to global insurance company ING. They asked me to create a sign of lion. Lion symbolizes a strength and nobility. The brand has gained unified style and guidelines”
CREDIT
- Agency/Creative: Jamal Akbarov
- Article Title: Corporate Brand Design for Established Insurance Company in Saint-Petersburg
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Industry: Financial
