Despite commanding premium prices and maintaining full order books, luxury car specialists Rennsport faced an unusual challenge: their brand no longer matched the exceptional quality of their bespoke Porsche 911 Restomods. In the heart of the Cotswolds, where Germanic engineering meets British craftsmanship, this disconnect was about to change.

Enter Signifly, the global digital agency tasked with creating a visual identity that could match the caliber of cars emerging from Rennsport’s workshops. The result is a brand transformation that captures the perfect blend of British craftsmanship and Germanic engineering precision—nostalgia without feeling outdated, premium without being pretentious.

Craftsmanship in Every Detail, at Every Touchpoint

The collaboration began with a fundamental question: how do you translate an incredible in-person experience into a brand presence, physically and digitally? Rennsport’s clients aren’t just buying a car; they’re investing in automotive artistry, becoming part of a 60-year legacy that spans fan clubs, meet-ups, and generational passion.

“The challenge was creating a brand that felt worthy of these incredible builds,” explains Lukas Jurcik, Senior Digital & Brand Designer at Signifly. “These aren’t just restored cars—they’re automotive artistry that blend the soul of classic 911s with modern performance. Every touchpoint, from brochures to car liveries to the website, needed to show up with the same polish and precision that goes into every Rennsport creation.”

Making Heritage Feel Fresh

The new identity centers around a striking logo inspired by the expressive typography of the 80s and 90s—the golden era many Rennsport clients remember fondly—as well as the iconic design language of Porsche itself. Sharp angles and bold forms bring energy to the forefront while maintaining the elegance and precision central to the Rennsport experience.

The color palette draws from both British countryside heritage and Germanic automotive excellence, while the typography balances tradition with innovation. The result is a brand that feels as bespoke as the cars it represents—handcrafted, considered, and unmistakably distinctive.

The rebrand made its public debut at Goodwood Revival, immediately demonstrating its impact with one social media reel generating over 760,000 organic views and driving 4,000+ new followers in just a month.

In an industry where heritage often translates to stodgy traditionalism, Rennsport’s new identity proves that respect for the past and excitement for the future can coexist beautifully. It’s a brand that honors 60+ years of Porsche 911 history and finally feels worthy of the world’s most sought-after Porsche 911 Restomods.