The Brief
Long-time client Sanctuary Spa approached us to create a year-round gifting range that captures the luxurious and tranquil essence of their spa experience. The packaging needed to exude opulence, sophistication, and indulgence, making each gift set the perfect choice for any occasion or simply a well-deserved moment of self-care and relaxation. Our challenge was to design a range that not only looked beautiful but also instantly communicated Sanctuary Spa’s promise of relaxation, indulgence, and a spa-like experience at home.

Our Approach
Once a real, physical sanctuary in Covent Garden, Sanctuary Spa became known for providing an oasis of calm in the heart of London. Today, the brand has evolved to bring that same sense of tranquillity into homes across the country, embracing the idea of the home as the ‘new’ sanctuary. Naturally, we drew inspiration from the serene and indulgent nature of spa treatments to craft a range that embodies timeless elegance and deep relaxation. Sanctuary Spa wants every recipient to feel truly special and spoilt, so we used rich, deep colours and intricate floral illustrations to convey a sense of calm, luxury, and botanical beauty. Premium, high-quality materials and refined finishes enhance the tactile experience, making the unboxing of each gift set a memorable and indulgent ritual. Every detail was considered, from the carefully composed illustrations to the luxurious textures, ensuring the packaging reflects Sanctuary Spa’s heritage and elevates everyday self-care into an extraordinary moment of pampering and restoration.