Bloom – Exterior Paint for a New Generation of Country Homeowners

Across Russia, a growing number of millennials are turning toward individual homebuilding. This shift reflects more than a housing preference — it signals a conscious choice of lifestyle. These homeowners value time, privacy, and a deeper connection with the natural rhythms of the countryside. For them, building a home is not just a practical decision, but a personal statement of harmony and intention.

Bloom was created with these values in mind. The palette is intentionally limited, curated from soft, natural tones that feel grounded and familiar. Each shade is named after a wildflower native to central Russia — like the vivid red of poppy, the soft blue of cornflower, and the warm orange of calendula. These are not abstract names, but real plants that homeowners recognize from walks through meadows or childhood summers in the dacha.

The colors are designed to work beautifully on their own or in subtle combinations, echoing how flowers grow together in nature — not clashing, but complementing one another. This idea of “floral harmony” lies at the heart of the project, turning a paint palette into a quiet homage to the landscape.

Packaging reinforces this metaphor with delicate, brushstroke-style illustrations of each flower. The addition of stencil varnish creates a tactile effect — reminiscent of a painted wall touched by early dew — adding both texture and a sense of freshness. To further convey the idea of coexistence, every paint bucket also includes glimpses of other shades from the collection, suggesting that all colors belong to the same imagined field — a blooming, living whole.