Freedom – fastener items for minor repairs.

Doing home repairs when you’re young and not quite sure of the details is a challenge. The Freedom brand is designed to make life easier for those who don’t want to worry about choosing fasteners to quickly fix something around the house. The slogan of the project is “perfect, score”, which in Russian means “everything is simple, don’t worry”.

The form factor for the packages was not chosen by chance. Since fasteners are not a very expensive thing, the packaging should be democratic and easy to produce. Usually we can see fast food (like pies) in similar boxes. This choice symbolizes trust and speed: I know that inside is something that will definitely fit me and serve me well. Another brand motto: “simpler than fries”.

The problem with today’s fastener market is that it is mainly oriented towards professional consumers as well as industrial scale. Because of this, we don’t often see beautiful consumer packaging at retail that disposes us to buy. The Freedom brand solves this problem through the distribution of bright, eye-catching and positive packaging. In this way, repair is transformed from a scary monster to a kind, familiar and understandable friend.

We would like to pay special attention to the solution of “blind” packaging, in which the product is not visible, as it is usually done on the classic repair shelf. The production technology allows you to fix the lid without glue. The box can be easily opened and the product can be checked.