AVUS FOOD is a Spanish plant-based food brand that underwent a full rebranding process led by Bang Branding. The company, originally a family business producing vegan cold cuts, needed to evolve into a modern, competitive brand capable of standing out in the growing plant-based market. The project encompassed brand strategy, verbal and visual identity, product naming, packaging design and website development.

The new brand positioning focuses on honesty, flavour and transparency — offering real, additive-free products made only from plant-based ingredients. Visually, the brand identity is bold and energetic, combining an extrabold typographic system with a natural colour palette and organic shapes. The overall look aims to balance appetite appeal with clarity and emotional connection.

A modular packaging system was designed to distinguish different product ranges while maintaining strong brand coherence. Photography, illustrations and layouts were carefully crafted to express freshness, variety and taste.

One of the most distinctive features of the project is the product naming system, which adds narrative and personality to each item. Names like Veggizo, La Impostora, El Forastero or La Imperialísima reflect the brand’s playful tone and contribute to memorability on shelf.

The digital experience, developed alongside the visual identity, reinforces AVUS FOOD’s contemporary personality through clean design, intuitive navigation and direct, engaging messaging.