Luisyana Syrah Rosé: Where Nature and Graphic Innovation Converge in an Authorial Design
Bodega Luisyana is delighted to unveil its Syrah single-varietal Rosé, a conceptual design proposal that stands as a benchmark for the D.O. Sierras de Málaga, Ronda. This launch is much more than a beverage; it’s a tangible manifestation of how graphic design can converse with the essence of the product. The label of this Syrah Rosé is a carefully crafted ephemeral illustration designed to subtly evolve over time, a reflection of the wine’s life and natural cycle. This unique visual quality not only adds an exceptional aesthetic dimension but also embodies the living nature and intrinsic singularity of each vintage. It’s a visual testament to evolution that invites the consumer to immerse themselves in a sensory experience beyond taste, transforming each bottle into a constantly changing piece of art. The paper choice has been crucial: a material from the prestigious Fedrigoni Wet Glue collection that not only complements the artistic vision of the product but also ensures the necessary functionality and durability for a wine of this caliber, withstanding humidity and temperature conditions over time.
The excellence of this Syrah Rosé stems from an unwavering commitment to sustainability and respect for the environment. The grapes come from organic vineyards spanning 3 hectares in the historic region of Ronda (Málaga), a short distance from Acinipo. Under the guidance of renowned winemaker Scott Myers, a minimal intervention viticulture is implemented, allowing each Syrah grape to express the unparalleled authenticity and richness of the Andalusian terroir without filters. This approach ensures not only the purity of the fruit but also the preservation of the local ecosystem, resulting in a truly exceptional rosé with an identity rooted in its origin. Upon uncorking, the Luisyana Syrah presents itself in the glass with a round and harmonious structure, anticipating a surprising aromatic complexity. Its intense aromas of red fruits intertwine with elegant spicy notes, offering a deep and evocative olfactory experience. The finish, persistent and elegantly defined, is the perfect conclusion that solidifies this wine as a true artistic expression and a manifestation of winemaking passion.



CREDIT
- Agency/Creative: hugo zapata
- Article Title: Hugo Zapata Shapes a Living Label for Luisyana Syrah Rosé Inspired by Organic Evolution
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: sevilla
- Market Region: Europe, Global
- Project Deliverables: 3D Modelling, Illustration, Packaging Design, Product Photography
- Format: Bottle
- Industry: Food/Beverage
- Keywords: wine, luisyana, syrah, winedesign, ronda, malaga, spain, rose
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Credits:
designer: hugo zapata