Vitaminize was born from the desire to transform the consumption of supplements into a lighter, more desirable experience that was connected to daily well-being. Although it was already well-received in the market and had positive commercial results, the old brand had a name that generated noise: it sounded too technical, cold and unreliable. This lack of clarity and empathy prevented the brand from truly connecting with its audience and hindered its growth.

By applying our strategic method AMEV Market Analysis and Visual Strategy we delved into the brand’s universe, mapping competitors, consumer behavior, friction points and visual and verbal opportunities. The diagnosis was clear: to take the next step, the brand needed a new positioning, starting with a name that conveyed its essence more truthfully and attractively.

And so Vitaminize was born a fusion of the words “vitamin” and “energize”. A name that speaks for itself: it conveys energy, movement, health and vitality. Short, sonorous, easy to remember and with a Brazilian touch, Vitaminize is more than a verbal identity it is an invitation for self-care to be part of your routine, and not just a one-off action or an obligation.

With the naming strategy defined, we moved forward to building a visual identity capable of translating this new proposal. We developed a light, modern and energetic language, with vibrant colors, friendly typography and fluid icons, which reflect well-being without sacrificing attitude and presence. The identity reinforces the idea of ​​movement and lightness, and at the same time conveys security and clarity in visual choices.

Vitaminize is not just a supplement brand. It is a brand with a purpose: to show that taking care of yourself can be simple, pleasurable and a natural part of everyday life. The new brand was designed to accompany the consumer at all times whether during training, at work or when resting. A brand that inspires a more active, balanced and intentional life.