Veloreca is a brand dedicated to offering elegant and luxurious clothing that adheres to Islamic guidelines. It believes that modesty does not diminish a woman’s elegance, but rather enhances her purity and dignity. The brand focuses on providing high-quality, refined garments that meet religious standards, ensuring that committed women can enjoy a stylish yet modest dress experience.
Brand Story :
Velorica’s goal has always been to support the idea that the cover-up never eliminates the luxury of Muslim women but rather increases her purity and dignity, so she has worked to support her goal by providing decent, elegant clothing with high-quality and carefully selected standards to suit committed women.
Velorica also noted that many clothes promoted on the basis that they are decent clothes are contrary to some of the conditions imposed by our Islamic religion. Hence, Vilorica focused on having her clothes available under those conditions and always working to provide the right curtain dress for the chaste modest woman so that she has a luxurious, elegant, and simple dress experience to violate the principles of our religion
Logo Concept :
The idea of the logo is to show that decent clothing gives the female a high status of high quality, distinguished by her honesty and adherence to the principles of her religion. Therefore, the icon of the logo is designed in a way that indicates the high status and orientation of the upward, in addition to indicating that the clothing offered by Velorica is luxurious and distinctive clothing.









CREDIT
- Agency/Creative: Ishak Oukaci
- Article Title: Veloreca Visual Identity by Ishak Oukaci
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Algeria
- Agency/Creative City: Algiers
- Market Region: Africa
- Project Deliverables: Brand Design, Brand Mark, Branding, Logo Design, Packaging Design
- Industry: Fashion
- Keywords: fashion, clothes, modest,
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Credits:
Brand Identity Designer: Ishak Oukaci