The Big Fry Box by F For Fries is more than just a packaging – it’s a snack experience designed to steal the spotlight. With four bold fry compartments and signature dips at the center, it’s made for sharing, snacking, and showing off and lives up to the brand tagline “No one can resist”.

Challenges:
F For Fries needed a packaging solution packaging solution that redefined how customers experience fries – functional, fun, engaging, while solving for real business objectives.

Key Objectives:
• Double the AOV(Average Order Value) through a multi-flavour format.
• Encourage group snacking and sharing for house parties and casual gatherings.
• Ensure ease of use across all contexts: Delivery-friendly, Car-friendly, Dine-in compatible
• Make the packaging Instagrammable to boost social sharing and brand visibility.
• Build a product that enhances customer experience while driving repeat purchases.

Solution:
To address the business goals and consumer insights, we designed THE BIG FRY BOX.
A packaging solution that’s bold, functional, and built to be shared.

Key Features & Design Solutions:
• Multi-compartments for flavour variety and higher order value
• Central dip zone for easy, mess-free access
• Flat-lid, & interactive lift-flap design for seamless use across delivery, car, and dine-in.
• Party-ready format for group sharing
• Sturdy, delivery safe build to keep fries fresh
• More than a box – a format made for flavour, function, and impact

This wasn’t just a box, it was a format designed to transform fries into a high-value, high-engagement product.