Delta Robots (formerly: Weegree One) is a brand operating in the robotics industry. It provides robotic solutions, both in the programming and hardware layers for B2B sector. The brand offers a platfrom where each robot can be customised to meet specific needs. The extensive range includes a variety of robots-assistants, waiters and even a robot bartender. They are ideal for industrial, educational and event purposes.

The brand pursues its mission to promote and implement modern technologies in business by educating and improving awareness of the possible role of robots in our environment. The main task is to emphasise that robots can be an excellent complement to human work, rather than a replacement for it. The brand is accompanied by the slogan: “Future is now”. The brand provides solutions based on the use of humanoid robots in both entertainment and industry.

In the new brand logo, we wanted to discreetly smuggle both elements from the name. In the first letter, which is also the brand’s sigil, we placed the symbol of the original triangle (delta) symbolically “held” as if in the fingers of a robot gripper.

The brand’s visual communication strategy was to communicate simply but firmly, both visually and verbally – telling a story in accessible language about often complex robotic issues. The visual communication developed includes both direct contact and promotional materials. The solutions designed aim to effectively communicate the Delta Robots brand in both traditional and digital channels.

Our proposed visual communication for the Delta Robots brand is based on a few simple visual brand attributes. These include the main brand mark; the colour scheme; the typography and the slogan. Additionally, the symbolic delta from the brand mark, can be used as the brand’s key visual.