In the heart of Riyadh, Sunrise Café offers more than just coffee. It offers a feeling, a pause from the rush, a chance to breathe. From the earliest stages of development, Ostudio envisioned a brand that would capture the essence of a new day. The aim was to translate the calm, hopeful energy of sunrise into an identity that feels warm, gentle, and welcoming.

Inspired by the beauty of morning light and the quiet it brings, the visual identity was carefully shaped to reflect softness and balance. The design elements were selected to evoke a sense of comfort and ease. A palette of muted tones mirrors the subtle gradients of dawn, while rounded forms and gentle typography create an approachable, peaceful presence. The result is a brand that soothes the eye and stirs a quiet emotion.

The name Sunrise represents more than a time of day. It symbolizes beginnings, possibilities, and the comforting rituals that accompany each morning. Whether it’s the first sip of coffee or a few minutes of stillness before the day begins, these moments inspired the experience offered to every guest who walks through the door.

Ostudio partnered with the team to build a full brand and packaging system that supports this vision. From coffee cups and pastry wraps to in-store signage and digital touchpoints, every detail was designed to align with the mood of early light. The café’s atmosphere complements this feeling, blending natural textures and ambient tones to create a space where guests can relax, reflect, or reconnect with others.

This is not just a coffee shop. It is a gentle reminder of how beautiful simple moments can be. It is a place to start again, to savor the now, and to carry that sense of calm long after the last sip.