Canis Lupus Alpha Lux Playing Cards channel primal elegance through deliberate, modern design. The deck features a sleek, symmetrical back marked with metallic violet claw slashes, foiled in brilliant purple. Printed on premium German black core linen paper, every card offers a balance of snap, glide, and durability. is a bold exploration of modern elegance, primal energy, and precision-crafted design.
This custom deck is printed on premium German black-core linen stock, ensuring smooth, snappy handling for collectors, magicians, and cardists alike. Designed to embody controlled intensity, ideal for collectors, magicians, and cardists seeking both performance and aesthetic impact.
The back design is fierce and refined, featuring a mirrored pattern of stylized claw marks brought to life with brilliant use of purple foil. It’s a bold visual identity that reflects the Alpha Lux spirit: powerful, sleek, and unmistakably modern. Custom pips, court cards, and a signature Ace of Spades depicting a majestic wolf to reinforce the unique character of the deck, alongside matching custom jokers.
The tactile experience is extended to its packaging: a minimalist tuck box crafted from natural black paper, stamped with deep purple hot foil. The deck is available in two editions: Standard, and Gilded, with shimmering violet edges that elevate fans and spreads into luminous statements.
Designed by Destino, in collaboration with content creator and card enthusiast Vineet Sepaha (aka The Card Mechanic), Alpha Lux is more than a deck, it’s a design statement. Whether used, displayed, or collected, it’s a modern embodiment of quiet power and sharp execution.









CREDIT
- Agency/Creative: Destino
- Article Title: Canis Lupus Alpha Lux: A Modern Custom Playing Card Deck with Edge
- Organisation/Entity: Agency
- Project Type: Product
- Project Status: Published
- Agency/Creative Country: Indonesia
- Agency/Creative City: Jakarta
- Market Region: Global
- Project Deliverables: 2D Design, 3D Design, Art, Art Direction, Brand Identity, Brand Mark, Branding, Concept Art, Creative Direction, Design, Graphic Design, Illustration, Label Design, Lettering, Logo Design, Packaging Design, Sketching, Storyboarding, Type Design, Typography
- Industry: Entertainment
- Keywords: playing cards, packaging design, luxury packaging design, elegant packaging design, modern packaging design, card game
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Credits:
Creative Director: Vineet Sepaha