Why Not aims to create a unique and emotionally resonant packaging set for its “Why Not Chocolates” product line, celebrating individuality and self-expression through the art of storytelling and design. The concept centers around six distinctive personalities, each carefully crafted to correspond with a specific chocolate flavor. These personalities are not just flavor profiles — they represent vibrant, illustrated characters that embody the core values of the Why Not brand: daring to try, daring to act, and the confidence to live authentically. Each character reflects a different aspect of living boldly, from playful curiosity to quiet determination, from fearless creativity to joyful rebellion.
The packaging design is more than just a visual identity; it becomes a personal invitation to explore and connect. Each illustrated character is accompanied by accessories made of chocolate, which serve as symbolic representations of support, friendship, and shared experiences. These chocolate-crafted elements highlight the idea that Why Not Chocolates is not just a treat, but a companion—always there to uplift, inspire, and walk alongside you on your journey.
By fusing flavor, character, and metaphor into one cohesive design system, the Why Not Chocolates packaging transforms everyday indulgence into an expressive and meaningful experience. It invites consumers to see themselves in the characters, to feel encouraged by their stories, and to embrace life with boldness and authenticity—one bite at a time.
CREDIT
- Agency/Creative: Linh Dorothy
- Article Title: Why Not Chocolates Packaging Design by Linh Dorothy and Alice Bui
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh
- Market Region: Asia
- Project Deliverables: 2D Design, Brand Design, Illustration, Packaging Design
- Format: Wrap
- Industry: Food/Beverage
- Keywords: #branding #brandidentity #branddesign #visualidentity #graphicdesign #illustration #typography #packagingdesign #labeldesign #worldbranddesign #worldbranddesignsociety
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Credits:
Art Director & Packaging Design: Linh Dorothy
Graphic Design: Alice Bui
