This Pekingese presents the premium ice creams of the Grand Candy company “Luxor” series, the design of which is combined with elegance, variety of flavors and a delicate botanical approach. Each box uniquely conveys the taste of the ice cream, using appropriate colors, impressive illustrations and high-quality composition.
In addition to the color harmony, the classic structure of the packaging is also noticeable, which at the same time inspires confidence and emphasizes the high status of the product. The image of the ice cream is bitten from above, adding an appetizing visual accent. The “Premium Quality” seal placed on the package emphasizes the quality standards and natural composition of the product.
It is also impressive how the brand merges traditional flavors with modern design, creating a look that speaks of both nostalgic memories and the taste expectations of a new generation.
This design of the Luxor series is not only a graphic product packaging, but also a product story that tells with its own taste, color and shape.
The design of the boxes is distinguished by colorful illustrations, which use the fruits that make up the ice cream: pistachios, macadamias and hazelnuts. The bottom of the boxes has color variations corresponding to the taste: green for pistachios, purple for macadamias, gold for hazelnuts, and in the other versions – chocolate.
The brand name, Grand Candy, is placed in high-quality gold letters at the top, emphasizing the luxury and heritage value of the product. Every detail is meticulously crafted, from the floral logo carved on the wooden stick to the even balance of the edges of the box.
This design is not only a visual delight, but also speaks to the natural and high-quality composition of the product. Tasteful minimalism is combined with a rich presentation of natural details, making LUXOR ice cream a true celebration of taste and style.






CREDIT
- Agency/Creative: Atyan Design
- Article Title: Atyan Design Elevates Luxor Ice Cream with an Artful Fusion of Heritage and Flavor
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Atyan Design
- Market Region: Asia, Europe
- Project Deliverables: Packaging Design
- Format: Box, Flow-Pack
- Industry: Food/Beverage
- Keywords: ice cream
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Credits:
Designer/Illustrator: Aram Atyan
Graphic Designer: Mos Atyan