Poison Studio, a Manchester-based web design and branding studio, has pulled back the curtain on a dynamic new brand identity and website for Lloyd Tichio Productions, the acclaimed Broadway and off-Broadway company. The goal? To give the production house a visual punch that matches the sheer energy and bold theatricality they bring to the stage.
Cory Lloyd and Robert Tichio, the forces behind Lloyd Tichio Productions, have an impressive roster of shows under their belt, from The Wiz to Job, and even a standout Othello featuring Denzel Washington and Jake Gyllenhaal. It was clear their brand needed to carry as much stage presence as their productions.
Poison Studio tackled this by building a distinctive visual identity around a few key elements:
– Bold, interactive typography designed to feel as alive as a live performance.
– A monochrome base punched up with vibrant color hits, reflecting the drama and flair of their shows.
– A unique set of “scribble graphics” that capture their youthful edge and make the brand instantly recognizable.
– Beyond the fresh look, Poison Studio also developed a new website. They’ve managed to balance high-impact interactivity with genuinely easy navigation, creating a platform that feels immersive and vibrant without being a headache for industry pros or theatre-goers to use.
For Poison Studio, this project was more than just a rebrand. It was about perfectly aligning Lloyd Tichio Productions’ digital face with the creative powerhouse behind the name. It’s an identity crafted to evolve, much like the compelling stories they continue to bring to life.
CREDIT
- Agency/Creative: Poison Studio
- Article Title: Poison Studio Unveils Striking Rebrand for Broadway’s Lloyd Tichio Productions
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Manchester
- Market Region: Europe, Middle East, North America, Oceania, Global
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Branding, Creative Direction, Design, Graphic Design, Identity System, Logo Design, Motion Graphics, Rebranding, Typography, User Experience, User Interaction, Web Design
- Industry: Entertainment
- Keywords: Lloyd Tichio, Poison Studio, Branding, Brand Identity, Visual Identity, Visual Style, Bold, Interactive, Web Design, Webflow, Design Agency, Broadway, Interaction
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Credits:
Creative Director: Adrian Trutkowski
