EmiLabs launched Academi as a flexible learning ecosystem where users can take ownership of their growth while feeling supported every step of the way. More than just a platform, it brings product, brand, and experience together under one principle: people learn better when they feel accompanied. To embody that idea, Emi, the core figure of EmiLabs’ product family, evolved into a warm, expressive character named Tr3s, designed to live inside Academi and grow alongside each user, becoming the emotional anchor of the entire learning experience. Introducing a character to Academi marked a major step for EmiLabs. It boosted user interaction through a more relatable experience.

We had to create a 3D character that could embody Emi within a new learning environment, not just visually, but emotionally. It needed to act as a guide, a companion, and sometimes even a cheerleader throughout the user’s journey.

Tr3s feels both familiar and fresh: a modular 3D character designed to connect with users while adapting seamlessly across environments. Built with clarity and movement in mind, its form reflects Academi’s visual language while adding warmth, presence, and purpose. Once Tr3s was brought to life, we delivered a full set of animated and static assets. These were designed to welcome users, guide them through onboarding flows, and mark key milestones across the Academi platform. Tr3s was never meant to be a mascot.

It’s a peer: expressive, approachable, and built to grow with every user. We produced over five animated scenes and multiple stills, each crafted to feel natural within the product experience. Clean visual elements, soft materials, and a gradient-driven palette shaped a warm, semi-abstract visual world. Bold yet minimal, this environment gave Tr3s a stage that feels uniquely part of Academi’s identity.

Designing Tr3s was a thoughtful, intentional process. We explored a wide spectrum, from abstract, minimal creatures to fully developed character concepts, all within a cohesive visual system. Through rapid iteration and close collaboration, we pushed its personality while staying rooted in Academi’s product language. Sketch by sketch, Tr3s took shape: approachable but intelligent, supportive yet expressive.

More than just “cute,” it was designed to guide, adapt, and feel like it truly belongs. Tr3s gave us the chance to turn a system into something that feels personal. Behind every curve, color, and motion, there’s a quiet intention: to make learning feel less like a task and more like a shared path. A small presence with a big role inside Academi by EmiLabs.