This set of labels presents a playful, nautically themed branding for a line of rum under the name “Ship’s Cat”, was created for Boardroom Spirits. The artwork and typography evoke a vintage maritime aesthetic with a humorous twist. Additional details like an open port hole, blocks and ropes, watertight hatches together with the background stylized for the old steam ship hull, with seams and rivets, give us a feeling of sea adventures and seafaring. The narrative is based on the story of a ship’s cat – intelligent, strong and always in charge. Doing its best to keep the boat “shipshape and Bristol fashion”. All label designs are character-driven and premium, centered around anthropomorphic cats dressed as sailors. These designs are appealing to both rum enthusiasts and novelty-seeking consumers. It fuses artisanal craftsmanship with visual storytelling, making the product stand out on shelves.

Visual Style and Theme

Vintage Nautical Aesthetic: Each label features detailed line illustrations with maritime motifs such as anchors, ropes, and classic naval uniforms. Each label features an intricately illustrated cat mascot, themed according to the specific rum variety. Labels are personified by a different cat character dressed in seafaring attire in this way:
– A naval officer (for the American White Rum),
– A striped-shirted sailor flexing his arms (for the Navy Strength Overproof Rum),
– A telescope-holding lookout-cat in a striped tank (for the Barrel Aged Rum).
– A one-eyed ship’s cook with a grim pirate face and a menacing look, holding a knife and a large fork in its paws (for the Spiced Rum).
– Whimsical Tone: The illustrations blend charm and humor, lending the product a lighthearted, yet premium feel.

Typography and Design

Label Title: The prominent brand name/label title “Ship’s Cat” is rendered in a vintage serif with curved, banner-like design elements. Consistent Layout: The design maintains uniformity across typography, illustration style, and label structure.