Located in the vibrant and culturally rich historical center of Athens, Focacceria Napul’e brings the true and authentic flavors of Naples right into the heart of the city. This cozy and inviting eatery is more than just a culinary destination—it’s a celebration of Neapolitan tradition, passion, and artisanal excellence. Every detail of the brand identity is carefully crafted to reflect a deep connection to heritage and craftsmanship, emphasizing the artisanal quality that defines the entire experience. At the core of this identity is the thoughtful use of typography as a central visual element. This design choice pays tribute to the timeless elegance and expressive character of Italian graphic design, echoing the cultural richness and visual language of Naples itself.
One of the most distinctive elements of the brand’s visual identity is the inclusion of Chef Francesco Granata’s personal signature. This handwritten mark adds a powerful, human touch that communicates authenticity, pride, and personal involvement. It not only stands as a symbol of trust and quality but also weaves the chef’s story directly into the brand. His passion for traditional recipes and dedication to culinary excellence infuses every aspect of the restaurant.
Focacceria Napul’e invites each guest to do more than just enjoy delicious food—it offers a journey into Neapolitan heritage. It’s a complete sensory experience, where every bite tells a story steeped in tradition, love, and the unmistakable flair of a master chef, all set against the backdrop of Athens’ historic charm.
CREDIT
- Agency/Creative: Reboot Creative Studio
- Article Title: Branding of Focacceria Napul’e by Reboot Creative Studio
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Athens
- Market Region: Europe
- Project Deliverables: Advertising, Advertising Photography, Animation, Art Direction, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Branding, Creative Direction, Design, Food Photography, Graphic Design, Identity System, Illustration, Packaging Design
- Industry: Food/Beverage
- Keywords: Focaccia, athens, italian food, branding
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Credits:
Creative Direction: Evi Mahaira
Creative Direction: Katerina Mahaira
Design: Daniela Machou
Design: Maria Nefeli Papadiamanti
