Healthy Cracker Snacks
In a world where snacking often means making trade-offs—between taste and health, flavor and function—Thinables was created to rewrite the rules. Born from the minds at Fiber Gourmet and developed for the discerning U.S. snacker market, Thinables delivers a bold new way to snack smarter without sacrificing satisfaction. It’s not just another snack on the shelf. It’s a statement: you can have it all.
Today’s consumers demand more from what they eat. They want flavour that excites, textures that satisfy, and nutrition that fuels. That’s exactly where Thinables shines. Every pack is a delicious invitation to enjoy snacks that are low in calories, low in net carbs, and packed with fibre—all without the guilt, the gimmicks, or the crash. These snacks are built for energy, enjoyment, and everyday life.
From reimagining the product itself to completely redefining the way it shows up in the world, Thinables is designed with purpose. We approached the packaging not just as a container, but as a storyteller. Clean lines, vibrant colors, and a bold visual language communicate more than benefits—they convey a lifestyle. One that says you care about what you eat, but you also care about living fully.
Whether you’re powering through back-to-back meetings, squeezing in a quick workout, or kicking back at the end of a long day, Thinables is with you. It’s not a compromise—it’s a better choice. A smarter snack for a smarter you. Welcome to the future of snacking. Welcome to Thinables.

CREDIT
- Agency/Creative: Pencil Studio
- Article Title: Pencil Studio Positions Thinables as the Smarter Snack for Today’s Conscious Consumer
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Pencil Studio
- Market Region: Global
- Project Deliverables: 3D Modelling, Packaging Design
- Format: Box
- Industry: Food/Beverage
- Keywords: Packaging, Health Brand, Snacks, US Market
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Credits:
Creative Director: Luke Manning
Design Director: Chris Osment
3D Modelling: Martin Dyer