Enabling the Future of Digital Payments

StraitsX, a pioneer in Asia’s digital asset infrastructure, came to us with a clear goal: evolve its identity to reflect its transformation from a regional stablecoin platform into a globally recognised, institutional-grade payments network. While their solutions had scaled and matured, their visual identity hadn’t kept pace. Our challenge was to strategically rearticulate the brand’s purpose and create a new design system that could confidently support its next phase of growth.

We began with an in-depth brand strategy process—clarifying StraitsX’s mission, vision, and positioning to sharpen its role in bridging traditional finance with blockchain-powered innovation. From there, we built a future-ready identity system centred around a reimagined logomark: the “S” and “X” entwined within an infinity symbol to represent seamless integration and boundless movement across digital payment rails.

Supporting the mark is a refined colour palette that balances clarity with credibility—retaining the brand’s signature green while introducing Secure Teal and Deep Ivy for depth and trust. We also selected typography that conveys both technical precision and human-centric design.

The new identity moves away from the playful Web3 aesthetic of the past, embracing a cleaner, more confident visual system tailored for regulated institutions and enterprise clients. We extended this system across brand applications, 3D stablecoin designs, digital platforms, and guidelines—ensuring a cohesive rollout across every touchpoint.

This was more than a design refresh. It was a strategic rebranding built to scale—aligning StraitsX’s visual presence with its global ambitions and growing influence in digital finance.