About Brand
Beauna: Its mission is to make you bright, shiny and beautiful.
The company operates in the field of manufacturing beauty products, such as creams, cleansers, and other items designed to keep women glowing all day long.
Beauna offers luxurious, high-quality, and gentle products, with a large portion of them made from 100% natural and organic ingredients. These products are suitable for women aged 20 to 50. The company is relatively new, which is why we chose to design a combination mark for the logo—merging the brand name with an icon that expresses the company’s message. We placed strong emphasis on the wordmark so that the company name sticks in the minds of customers and the overall target audience. The company mainly targets younger women, as well as older women between the ages of 40 and 60.

The Challenge
The main challenge was how to express the brand’s personality and characteristics, while reflecting the luxury and strength of the company’s products—and designing packaging that aligns with the brand’s overall visual direction.

The Solution
We designed a logo using a classic-style font and an icon that combines the letter “B” with a queen’s crown, topped with a star to emphasize the strong feeling that every woman is a queen—and that our product is what makes her shine like the crown jewel.
We also adopted a clean and minimal visual direction to highlight the brand name and logo, as well as the strength and impact of the company’s products on enhancing women’s beauty and radiance. A refined color palette was chosen to convey luxury, strength, and softness, while also representing the organic nature of the products the company develops.