Essence 58 reimagines premium packaging, redefining the interplay between texture, light, and craftsmanship. Developed under the “Harvested Essence” brand, this project transforms the fluid elegance of water into a sophisticated, immersive visual experience, offering a luxury gifting solution that seamlessly blends tradition with innovation.
Kaoliang spirit, a distinguished type of sorghum liquor, holds deep cultural significance in East Asia, often associated with celebrations, rituals, and prestigious gifts. The design draws inspiration from the water ripple motif, symbolizing the purity and smooth flow of Kaoliang spirit. This motif is meticulously brought to life through bespoke holographic imaging technology, creating an intricate, layered texture that invites both visual depth and tactile engagement.
Innovative bespoke hologram and finishing techniques elevate the water ripple effect, making the surface dynamic and interactive. The design plays with light, reflection, and depth, resulting in a multi-dimensional texture that captures the viewer’s eye. Selective gloss and matte contrasts enhance the structured design, creating a seamless fusion of minimalist elegance and modern luxury.
Rooted in tradition, Essence 58 celebrates the artistry of Kaoliang spirit, a refined expression of sorghum liquor, while embracing contemporary design. By blending these elements, it sets a new standard for premium spirits packaging, offering an elevated and refined gifting experience.






CREDIT
- Agency/Creative: K LASER Design Lab.
- Article Title: K LASER Design Lab Elevates Essence 58 with a Holographic Tribute to Kaoliang Tradition
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Taiwan
- Agency/Creative City: Taiwan
- Market Region: Global
- Project Deliverables: Label Design, Packaging Design
- Format: Bottle, Box
- Industry: Food/Beverage
- Keywords: Kaoliang spirit, holographic, packaging, label design
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Credits:
Creative Director: Curtis Ju
Designer: Sarah Tsai
Photographer: ZuHao Zhang