About Just Juice
Just Juice – It’s just juice, but more than just a drink! With 100% fresh fruit, Just Juice brings a refreshing and energizing source for the dynamic and creative youth. No additives, no preservatives – just the purity and completeness from nature.
JustJuice is committed to delivering pure fruit drinks, free from additives and preservatives, helping the younger generation enjoy fresh, natural, and healthy refreshment every day. We believe that every drop of juice is not just a flavor but also a source of positive energy for a healthy lifestyle.
About Logo Concept
Just Juice’s logo is designed with a gentle curving style, reminiscent of the movement of water or fresh juice flowing – a symbol of nature, freshness and vitality. The soft and varied typeface has a modern hand-drawn retro style, expressing the creative, liberal and individualistic spirit of Gen Z.
The special feature of the identity system is that the logo color will change according to each type of juice such as:
– Fresh orange: bright orange-yellow logo on a white or green background.
– Avocado: light green logo on a dark background.
– Strawberry: prominent pink-red logo on a cool pastel background.
This not only helps consumers easily recognize the flavor, but also brings a feeling of “fresh” and flexibility – like the dynamic, colorful personality of the young generation.
The overall logo conveys the message:
– Just Juice – Natural, individual, no barriers.
– Every drop of juice is a part of your personality – fresh, authentic, real.









CREDIT
- Agency/Creative: Horus Academy
- Article Title: Horus Academy Energizes Just Juice with a Vibrant Identity Rooted in Nature and Gen Z Expression
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Da Nang
- Market Region: Asia
- Project Deliverables: Brand Identity, Packaging Design
- Industry: Food/Beverage
- Keywords: Horus Academy, Juice, Brand Identity, Packaging Design
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Credits:
Made at: Horus Academy
Designer: Gia Han
Instructors: Phuoc Thien, Minh Tuan, To Quyen