Say hello to Pia – your friendly neighbourhood Piano pal!

Pia Piano is a vibrant new brand identity created for an independent music teacher based in the UK. Designed to be an encouraging and approachable mentor, Pia is here to help learners strike the right note at every stage of their musical journey.

Inspired by the letter “P” and the form of a grand piano, Pia brings a fresh burst of colour and energy to the music education space. The brand was thoughtfully developed to resonate with a wide audience, from bright-eyed beginners to adults finally chasing that musical dream.

The brand name, a nod to the classic Music Man song, provided the perfect launching point for a playful yet refined tone of voice. With lyrical language and playful puns, Pia’s personality strikes the right note between charm and light-heartedness, ensuring a joyful and engaging experience for all.

Pia is brought to life through a dynamic range of expressions and poses, reflecting a diverse symphony of personalities. The visual identity encourages engagement and inclusivity, making music feel accessible and fun for everyone.

From insightful ‘Tips for Parents’ to heartfelt ‘Testimonials’, the distinctive hand-drawn style weaves seamlessly through every touchpoint of the brand. This visual language adds warmth and character, bringing the brand world to life with friendly charm. Playful details—like the illustrated icons for ‘Products’ and ‘Mindful Music’ offer delightful moments of discovery that reflect the brand’s imaginative spirit.