Let’s Chill – Pretty. Punchy. Poured to Chill.

Let’s Chill is an unapologetically bold canned cocktail brand designed with today’s modern, confident woman in mind. More than just a drink, it’s an invitation — to unwind, to celebrate, to show up exactly as you are. With a fresh take on ready-to-drink (RTD) culture, Let’s Chill delivers stylish, flavor-forward cocktails that fuse sophistication with spontaneity. Think effortless elegance in a can — with a wink, a twist, and a whole lot of personality.

Whether it’s a sun-drenched brunch, a rooftop golden hour, or an impromptu beach day, Let’s Chill was made to be part of those memory-making moments. Each cocktail is crafted to be deliciously sippable, perfectly portable, and always photo-ready. With a strong visual identity, cheeky product names, and refined design choices, this brand doesn’t just sit pretty on the shelf — it demands attention and starts conversations.

The Challenge

In an increasingly saturated RTD market, we knew Let’s Chill had to break through the noise. Our goal was to develop a cocktail brand that:

Speaks directly and authentically to a female-first, style-conscious audience

Balances playful energy with premium sensibilities

Differentiates itself through design, flavor, and voice

Pops off both the retail shelf and the Instagram feed

Clearly communicates taste, mood, and moment with just one glance

The challenge was to develop a brand that feels as good as it tastes — one that’s visually magnetic, emotionally resonant, and intuitively modern.

The Solution

We introduced a four-flavor lineup, each with its own distinct character — reflected through naming, color, and mood-driven storytelling. From citrusy and bright to smooth and sultry, every SKU brings something different to the table, yet they all sit together as a cohesive, covetable collection.

Key design decisions included:

Whimsical, custom illustrations that encapsulate flavor and personality

Mood-specific taglines that cue vibe and occasion

Bold, feminine names that feel fresh, memorable, and fun

Color-coded palettes and a shared design system to unify the brand family

Matte finishes and elegant, high-contrast typography for a modern luxe feel

Compact, scroll-stopping packaging that looks just as good poolside as it does on your bar cart

At the core of the brand is the slogan: Pretty. Punchy. Poured to Chill. It’s more than a tagline — it’s a philosophy. One that celebrates femininity as strength, simplicity as style, and chill as a state of mind.