This is no surf holiday.
Leisurely surf retreats? There are plenty. Hardcore training? Not so much.
Kōa Surf Academy has definitely set out to change that. Kōa is the ultimate proving ground for surfers who want to turn their passion into performance. Their mission is to provide elite coaching and tailored programs to elevate the skills of committed surfers through focused, high-performance training in a premium, results-driven environment. Every aspect of this immersive experience, from the environment, coaching, programmes, exercises and even nutrition, ladder up to one single purpose: creating champions.
Kōa means “Warrior” in Hawaiian culture. Our intention was to embrace the concept of the “Warrior Way.” Surfers walk away with more than just improved skills—they leave with a renewed sense of purpose, resilience, and the mindset of a champion.
The brandmark subtly taps into Polynesian symbolism and motifs. Combining a spear and shield, it forms a bold, distinctive symbol—reminiscent of a military insignia. It’s a mark of resilience, excellence, and the unrelenting pursuit of progress.
Kōa’s luxury surf academy branding embodies elite high-performance training for surfers dedicated to advancing their skills—turning passion into performance. Kōa Surf Academy represents the embodiment of excellence, resilience, and personal triumph. It is driven by the desire to push boundaries, achieve peak performance, and inspire others through dedication and hard work. Kōa stands as a beacon for those who aim to go beyond their limits, constantly challenging themselves to improve and succeed.
Champions are made here.









CREDIT
- Agency/Creative: Strano + Pettigrew Design Associates
- Article Title: Strano + Pettigrew Design Associates Shape the Warrior Identity of Kōa Surf Academy Through Elite Branding
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Canada
- Agency/Creative City: Toronto
- Market Region: Global
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Brand Strategy, Branding, Digital Art, Logo Design, Motion Graphics, Web Design
- Industry: Hospitality
- Keywords: luxury surf academy branding
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Credits:
Creative Director + Designer: Albert Strano
Brand Strategist: Ana Bugalete