A home that finally works for you.
The Moving Concierge™ is a California-based luxury service specializing in White Glove Moves and Home Tailoring. Founded by Chelsey after 20+ years as a professional organizer, the company was born from a deep understanding: most homes don’t just need to be tidied—they need to be rethought.
Rather than simply decluttering or hiding things in bins, The Moving Concierge creates customized systems that make everyday life easier, more intuitive, and more beautiful. The team is made up of organizers, designers, engineers, and craftspeople manages every detail, from furniture flow and storage design to art hanging, light fixtures, and color palettes. The process is seamless, efficient, and often enjoyable, with clients staying involved through daily check-ins—often while away on vacation or focused on work and family.
The visual identity is editorial, modern, and elegant with a sense of calm warmth. Inspired by fashion editorials, it balances structure and beauty, mirroring the company’s systematic yet human-centered approach. Each detail of the brand reflects the belief that a home should feel as good as it looks and that the right systems, thoughtfully implemented, can elevate everyday living.
The brand identity reflects the service: editorial, calm, modern, elegant, and lively.
A custom doodle system adds a layer of playfulness and humanity, capturing the handcrafted feel of the work behind each transformation. Paired with sophisticated typography and a clean layout, the visuals convey warmth and precision.
he color palette is sophisticated and simple, relying on soft neutrals and muted tones to let the content and transformations speak clearly and confidently.







CREDIT
- Agency/Creative: Pinar Bahar
- Article Title: Pinar Bahar Elevates Domestic Living with a Seamless Visual Identity for The Moving Concierge
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Turkey
- Market Region: North America
- Project Deliverables: Brand Identity, Brand Refinement, Brand Strategy, Brand Tone of Voice
- Industry: Professional Services
- Keywords: concierge,luxury,bay area,white glove service
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Credits:
Designer: Pinar Bahar