In a world obsessed with years, PMX Health dares to focus on what fills them. As India’s first dedicated brand in Longevity, PMX Health pioneers a space where science, lifestyle, and human vitality intersect. What The F Studios was entrusted with the task of visualizing this vision, not just as a healthcare brand, but as a movement toward purposeful, graceful life.

Longevity has its roots in genetics, which is defined by DNA, the blueprint of life. The twist of the DNA double helix has dimensions that closely relate to Fibonacci ratios. The logo finds its roots in the Fibonacci sequence and DNA. PMX Health’s identity utilises dynamic lines arranged in a sequence that defines natural harmony. The progression of these lines signifies ageing in a way that feels organic and structured. The logo represents a fresh approach to understanding the ageing process and harnessing its beauty.
We created a design language that mirrors the essence of PMX: science-led, human-first. These elements come together in a visual rhythm that feels both organic and intelligent. Ageing, seen through this lens, is its evolution. And this identity celebrates just that.

The palette, a blend of calming teals and soft greens, invokes serenity, trust, and quiet optimism. Paired with clean, modern typography and airy compositions, the brand comes alive as warm, confident, and quietly revolutionary. It doesn’t shout; it reassures.

From signage to scrubs, digital screens to printed pages, every brand touchpoint was reimagined to feel intuitive and whole. We developed a complete ecosystem of design assets, visual elements, website UI, and even operational materials, ensuring every element aligns with the PMX promise.

Today, PMX Health stands as a benchmark in India’s longevity space, not just for what it offers, but for how it feels.