Luxoria estates is a boutique real estate agency based in bulgaria, offering rental, sales, and relocation support for families and expats. Our mission was to create a brand that went beyond traditional real estate aesthetics — one that expressed care, understanding, and emotional depth. Moving homes is often a milestone filled with both excitement and uncertainty. The identity we developed reflects this nuanced emotional journey, positioning the agency not just as a service provider, but as a thoughtful partner along the way.

The brand is built around the strategic positioning of “the caring real estate partner. ” this concept informed every layer of the identity — from the calm tone of voice to the smallest graphic detail. The custom logomark merges serif typography with a subtle key icon, symbolizing not only access and security, but also the emotional unlocking of a new life chapter. The accompanying visual system uses a muted color palette, soft photography, and generous whitespace to convey calmness and trust.

We also designed a dynamic layout system where navigation feels intuitive and visually clear — echoing the brand’s promise to “guide, not push. ” the brand voice emphasizes warmth, empathy, and transparency — offering reassurance in a space that often feels overwhelming. Whether viewed on a billboard, business card, instagram post, or mobile website, the experience remains consistently human-centered.

Luxoria estates doesn’t just help people buy or rent property. It helps them find a space that feels like home — emotionally and visually.