For sixty years, Gloria Patisserie has been baking more than sweets — it has been baking joy. This year’s campaign is a tribute to those six decades of shared moments, tastes, and traditions that have established Gloria as a timeless legacy in Crete’s dessert culture.
The core idea
The joy of life is found in the little things.
In smiles exchanged, in birthdays celebrated, in hugs shared, in the simple pleasure of an ice cream under the sunset or the warmth of a Sunday family meal. Gloria has always been part of those moments — and continues to be.
Visual & Verbal Storytelling
Through illustrations that weave together people, desserts, ingredients, and nature, we created a visual story of joy — a poetic, golden narrative that reflects not only the past but also dreams of sweet moments yet to come. This timeless line art celebrates:
The joy of sharing
The joy of discovering
The joy of warmth and connection
The joy of indulgence
The joy of surprise
The joy of dreaming
The color palette of warm gold on white reinforces the purity and richness of memory, emotion, and tradition — while giving the brand a premium yet familiar glow.
Touchpoints
This campaign unfolds across a wide range of communication touchpoints, each bringing the narrative to life. From packaging to shop windows and interiors, vehicles, radio and TV spots and and digital assets, every element, acts as a storyteller — carrying pieces of Gloria’s history and the joy it continues to spread.
CREDIT
- Agency/Creative: AG Design Agency
- Article Title: AG Design Agency Celebrates Six Decades of Shared Joy in Gloria Patisserie’s Timeless Campaign
- Organisation/Entity: Agency
- Project Type: Campaign
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Athens
- Market Region: Europe
- Project Deliverables: Animation, Art Direction, Brand Identity, Character Design, Copywriting, Creative Direction, Food Photography, Food Styling, Packaging Design
- Industry: Food/Beverage
- Keywords: Gloria Patisserie AG Design Agency
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Credits:
Branding: AG Design Agency
Creative Direction: Alexandros Gavrilakis
Art Direction: Sofia Pliakopanou
Illustration: Pan Stg
Animation: Animation: Nektarios Karanikas, Dimitris Mandalas
Post Production & Voice: NRG Productions
Photos: Giorgos Vitsaropoulos
