Design Womb partnered with SmartlifeCo to develop a clean, consumer-forward brand identity and packaging system that reimagines oral care for modern families. From strategy to shelf, the work brings together smart design and accessible wellness, helping SmartlifeCo stand out in a traditionally repetitive eco-friendly dental category.
Smartlifeco approached Design Womb to build a new oral care brand that would merge effective sustainable oral care with joyful modern design. The branding needed to speak to health-conscious shoppers looking for earth-friendly alternatives, without sacrificing shelf appeal or modern sensibility.
Design Womb crafted a full brand identity system rooted in clarity, fun, and transparency. The sustainable packaging design features bold layouts with quirky colorful palettes designed to communicate with ease across multiple SKUs and product categories. Every detail—from the typography to iconography—was created to feel intelligent, approachable, and fun.
The visual design system extends to products for both adults and kids, including biodegradable flossers, silk floss, stainless tongue scrapers, and bamboo toothbrushes. For the children’s line, custom illustrations inject playfulness while maintaining the overall brand’s design integrity.
This project spanned brand strategy, visual identity, packaging design, tagline development, brand messaging, lifestyle art direction for photography, and launching the brand’s e-commerce Shopify website. The final result is a brand that transforms routine into ritual and brings a bit of color to bathrooms across the nation.
CREDIT
- Agency/Creative: Design Womb
- Article Title: Design Womb Launches Elevated, Everyday Sustainable Oral Care Branding and Packaging for SmartlifeCo
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: San Francisco
- Market Region: North America
- Project Deliverables: Advertising, Advertising Photography, Beauty Photography, Brand Design, Brand Identity, Brand Strategy, Copywriting, Creative Direction, Packaging Design
- Format: Bag, Box
- Industry: Health Care
- Keywords: Oral Care, Health, Wellness, Dental, Packaging Design, Branding, Redesign
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Credits:
Brand Voice, Copywriting: Zach Golden
Creative Content Development: Zach Golden & Ben Steward
Brand Strategy: Zach Golden & Nicole LaFave
Brand & Packaging Design: Hannah Gentry & Nicole LaFave
Illustration: Mike Dornseif
Lifestyle Photography: Erin Scott
Prop Stylist: Anna Raben
Model: Savina Johnson – Scout Model & Talent Agency
Hand Model: Jessica Castro – Scout Model & Talent Agency
Child Model: Enelei Malili – Stars Management
Product Photography: Andria Lo
