Task from the client
To create packaging for chocolate bars that conveys a sense of pleasure, rich flavor and premium quality. The design should be stylish, modern, yet warm and cozy. It’s important to emphasize natural ingredients
and exquisite flavors.

Target audience
People 18-45 years old who appreciate quality sweets, looking for a tasty snack, but also pay attention to the composition of the
of the product. They are young professionals, students, active people who like to pamper themselves with chocolate.

Solution:
Logo and packaging design for BiteJoy, a brand of 100% natural chocolate bar. This chocolate bar is the ideal snack for those who appreciate true flavor and never compromise on quality.

Color
Warm rich colors that emphasize the bright taste and naturalness of the product.
Font
A modern grotesque for clean, minimalist and readability.
Illustrations
A combination of abstract illustrations of cocoa beans and clear geometric shapes.

Products are differentiated by color coding and illustrations, making it easier for shoppers to navigate and choose.

With the audience’s tastes and preferences in mind, we developed a stylish and contemporary packaging concept. Illustrations of cacao emphasize the natural origin of the ingredients, while the warm color palette evokes a sense of comfort and coziness. The design combines visual simplicity with emotional richness, communicating the brand’s core values: indulgence, quality, and ingredient-conscious care.
​​​​​