Half Way Cafe Branding

Overview:
Half Way is not just a coffee brand — it’s a statement. A stop in your daily journey that offers more than just a cup of coffee; it offers clarity, energy, and momentum. Located in the heart of Vendome Mall, Qatar, Half Way was designed to become a visual and emotional anchor for those on the go.

Creative Direction:
The branding strategy revolved around the idea of “elevation.” From the first sip, coffee doesn’t just awaken your body — it uplifts your spirit. We translated that sensation into visual language: a flying cup that rises, clean typography that moves upward, and a color system that speaks both calm and confidence.

We chose modern neutral tones contrasted with a bold, energetic accent to reflect the mood shift a good coffee can bring. The logo was built with balance — geometric yet human — representing the halfway point between rest and motion, pause and flow.

Brand Experience:
Half Way’s identity lives across every touchpoint:

The flying cup featured in motion visuals and packaging.

Minimal yet expressive cups and takeaway materials.

A store presence that feels like a blend of a calm corner and a dynamic pit-stop.

Social media visuals that tell short, emotional stories — coffee in motion, people in rhythm.

The shop is physically located at the center of Vendome Mall, which inspired us to anchor the brand around centrality, balance, and rhythm. It’s the place you pass — and come back to — every day.