In the quiet embrace of twilight, when the world slows and stories come alive, Noctéra Wines was born. Inspired by the mystery of the night, Noctéra is for those who find beauty in the unconventional, those who seek depth beyond the surface. The name “Noctéra” evokes a sense of nocturnal elegance—timeless, introspective, and just slightly otherworldly.
Rooted in Mendocino County, California, Noctéra offers small-batch wines made for deep conversation and atmospheric evenings. Each varietal tells a unique story under the same moonlit sky: a structured, full-bodied Petite Sirah and a crisp, mineral-driven Grüner Veltliner. While different in tone and texture, both wines express the same quiet philosophy—crafted with care, patience, and intention.
The visual identity leans into storytelling through detailed illustration and elegant composition. At its heart is the symbol of the owl, perched against a golden crescent moon, framed by grapevines and subtle star motifs. Each label is color-coded—deep burgundy for Petite Sirah and cobalt blue for Grüner Veltliner—echoing the flavor profile and emotional tone of each wine. Tasting notes and varietal details are integrated delicately into the label design, offering clarity without disrupting the poetic quality of the artwork.
The packaging system expands across touchpoints: wine boxes, wrap labels, shipping cartons, and screen-printed tote bags. Custom illustrations and refined serif typography give consistency across formats, while gold foil and textured paper stock reinforce a premium, artisanal feel. From the shelves to the table, Noctéra is designed to feel intentional and immersive.
This project explores how storytelling, sensory cues, and design can transform a bottle of wine into a moment of atmosphere—an invitation to unlock the night.








CREDIT
- Agency/Creative: Gamze Binici
- Article Title: Noctéra Wines by Gamze Binici Turns Storytelling Into a Sensory Brand Experience
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: North America
- Project Deliverables: Brand Identity, Illustration, Label Design, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: wine, wine brand, label design, illustration, packaging, brand identity
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Credits:
Brand Designer: Gamze Binici