Elios Olive Co. is a premium olive oil brand born from the sunlit lands of Palestine. It is crafted to preserve tradition, celebrate purity, and deliver exceptional flavor in every drop. This project was initiated to build more than just a brand; it was about creating a visual experience that reflects generations of heritage, sustainable practices, and honest craftsmanship.

The core challenge was to design a brand identity that captures the cultural richness of Palestinian olive oil and the elevated feel of a modern gourmet product. The design needed to blend authenticity with sophistication seamlessly, appealing to an audience that values health, tradition, and premium quality.

From the outset, the creative direction focused on storytelling through visuals. The name “Elios,” derived from the Greek word means Sun, pays tribute to the sun-drenched groves where the olives grow. A warm, earthy color palette was chosen to reflect both the natural environment and the essence of the oil itself. The primary logo uses a classic serif font, tailored to exude timelessness, while the supporting brand elements—including a refined monogram and custom icon set—bring depth and clarity to the brand story.

Packaging played a vital role in this project. The bottle Label design includes carefully structured layout elements such as a reduced yet informative nutrition label, an origin story, QR code verification, and essential brand cues like icons for health benefits, sustainability, and certifications. Every detail was considered—from the gold foil accents that elevate the premium feel to the choice of matte texture that speaks to purity and quality.

The supporting brand collateral included a business card, brand board, social media highlight icons, and stationery—each designed with consistency and elegance in mind. The result is a comprehensive and polished brand identity that doesn’t just sell a product but tells a story of land, light, and legacy.

Elios Olive Co. stands as a tribute to traditional craftsmanship and thoughtful design—a brand that radiates from the sun to the soul.