Spiked Ade approached Work And Company with a clear vision: to craft a bold, refreshing vodka-based beverage that disrupts the RTD market. With zero sugar, gluten-free ingredients, and just 100 calories per can, Spiked Ade offers a health-conscious, exciting alternative to the usual sugary, high-calorie options. Our mission? To create a brand that feels as refreshing as the product itself—bold, energetic, and unmistakably fun.

The design challenge was clear: create an identity and packaging that communicates Spiked Ade’s unique positioning as the vodka-powered, no-compromise refreshment for an active, vibrant audience.

Strategic Approach
At Work And Company, we know that powerful design is all about clarity, connection, and impact. We dive deep into the essence of Spiked Ade: bold, energetic, and effortless fun. These values must shine through every detail of the brand.

Our strategy is to balance the modern, health-conscious attributes of the product with its playful, spirited energy. We develop a visual identity that not only stands out in the crowded RTD category but also speaks directly to an active, adventurous audience looking for a drink that matches their lifestyle. It’s a fine line to walk—bold but approachable, clean but full of personality—and that’s where great design comes into play.

Design Solution
The result is a striking, minimalist design that packs a punch. The brand’s logo pairs sleek, contemporary typography with subtle nods to the energy and vibrancy of Spiked Ade’s vodka-powered refreshment. It’s simple but bold, clean but memorable. The word “Spiked” immediately signals strength and boldness, while “Ade” reflects the refreshing citrus roots of the product.

The tagline Powered By Vodka delivers the brand’s key message in a confident, no-nonsense way. It captures the spirit of the drink in a single phrase, making it clear that this isn’t your typical beverage.

Packaging Design
The packaging design is a vibrant extension of the brand’s identity. Clean lines, bold typography, and a modern, minimalist approach ensure the product stands out on the shelf. At the same time, the design communicates the key benefits: zero sugar, gluten-free, and 100 calories—all without cluttering the design. These are presented clearly and proudly, allowing consumers to quickly understand what makes Spiked Ade different.

Each variant is distinctly designed to help consumers identify their preferred option at a glance. The packaging system unifies the product line under a single, dynamic visual identity while ensuring that each can grabs attention in its own unique way.

Outcome And Impact
Spiked Ade makes an undeniable statement on the shelf. The design cuts through the noise of a crowded beverage category, instantly conveying refreshment, energy, and fun. The clean, bold, and modern visual identity makes a strong impression with its target audience—active, health-conscious consumers who crave something different.

Since launch, Spiked Ade has captured the attention of those looking for a better-for-you, more exciting alternative to traditional sugary drinks. It’s a drink that speaks to an audience who values both taste and lifestyle—a refreshing, vodka-powered alternative that keeps up with their energetic, on-the-go lives.

At Work And Company, we are always committed to bringing strategic clarity, creative boldness, and timeless design to every project. Spiked Ade is a perfect example of how great design can elevate a brand from a product to a lifestyle.