To mark the arrival of spring, Liganova created a bold and colorful window installation for Essentiel Antwerp at de Bijenkorf Amsterdam. As part of the brand’s Spring 2025 campaign “Tulips from Amsterdam”, the display features an oversized tulip – vibrant in color, amplified in form, and unmistakably rooted in Dutch culture.
Essentiel Antwerp is an ode to play: a celebration of exquisite eccentricity and a study of proportion, print, and color. The campaign and window concept reflect this distinctive brand identity, turning a single tulip into a graphic, larger-than-life statement. Positioned in one of the city’s most iconic department stores, the installation creates a striking and joyful moment on the Amsterdam streetscape, celebrating the vibrant energy and optimism of the new season in full bloom, while seamlessly blending brand storytelling with spatial design. The concept was developed in-house by the Amsterdam team of Liganova – from the initial idea to the final implementation. The project also highlights the strength of the collaboration between the fashion brand and the experience experts, with the openness of the Essentiel Antwerp team playing a key role in shaping the final result.
Liganova is an innovation leader that focuses on retail and brand experiences and spaces. Their mission is to pioneer and create meaningful, relevant brand spaces in any dimension, employing their expertise to construct, operate, and bring them to life with harmony in every detail – from concept to execution.
CREDIT
- Agency/Creative: LIGANOVA
- Article Title: “Tulips from Amsterdam” – Spring 2025 Window Display by Liganova for Essentiel Antwerp at de Bijenkorf
- Organisation/Entity: Agency
- Project Type: Campaign
- Project Status: Published
- Agency/Creative Country: Netherlands
- Agency/Creative City: Amsterdam
- Market Region: Europe
- Project Deliverables: 3D Design, Art Direction, Brand Experience, Design, Retail Design, Window Design
- Industry: Fashion
- Keywords: Essentiel Antwerp; Window Campaign; POS Campaign; Retail Campaign; Brand Experience; Liganova; Liganova Netherlands; de Bijenkorf; Spring; Design; Installation
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Credits:
Key Account Director: Marieke Gerritsma
Senior Design Manager: Martin Andreev
Senior Sourcing & Production Manager: Lee Mayne
Photographer: Jelle Draper
