Mamushka Bakery and Afternoon Tea, a tea room in Bahrain, combines exquisite teas and treats in a cosy, modern setting. With roots in the warm, maternal concept of “Mamushka,” the little mother, this charming spot reflects the essence of nurturing and cultural heritage passed down through generations. This is not just a place to savour delicious treats but an immersive experience, where the ambience invites guests to relax, socialise, and indulge in exquisite breads, pastries, and teas. Mamushka herself, an iconic persona in the brand’s narrative, is a modern, cosmopolitan woman who has travelled the world, bringing back recipes and inspirations to delight her guests with quality ingredients and meticulous presentation. The bakery is not only a culinary destination but a welcoming home away from home.

The visual identity designed for Mamushka captures the spirit of this brand through a logo that is both timeless and subtly luxurious. The logo draws inspiration from the maternal and cultural symbolism of the Matryoshka doll, representing layers of care, tradition, and surprise. The elegant, friendly and round typography reflects both the warmth and sophistication Mamushka exudes, offering a visual handshake that feels inviting yet refined. The brand colours of beige and indigo blue are carefully chosen to add depth and a sense of quiet luxury, while a red accent on the lips introduces a playful touch, symbolising warmth and passion. This palette avoids overly vibrant or commercial tones, opting instead for hues that echo the classic yet comforting atmosphere Mamushka seeks to create.

Across different packaging applications, the design gracefully adapts, creating a cohesive experience for each item sold or shared. The gift box, with its classic closure and understated elegance, embodies the sense of surprise and delight central to Mamushka’s ethos. Each box and bag, from the macaron box to the sandwich and donut packaging, carries subtle patterns and textures that hint at the intricate, thoughtful preparation behind every product. In the design of the paper cups and bags, simplicity meets style, with a clean layout that emphasises the brand’s name and logo while allowing the refined colour palette to create a memorable impression.

Additional packaging elements, such as the long pastries box and wrapping paper, extend the brand’s storytelling by offering functional yet beautifully designed accessories for every delicacy. The different items round off the brand’s identity, with a final nod to the tradition and sophistication of the afternoon tea ritual. Each design choice reflects Mamushka’s commitment to quality and elegance, aiming to make every visit or takeaway moment a cherished memory. The visual identity reinforces Mamushka as a comforting escape place where refined taste and good manners meet social interaction.