Eeny Meeny is natural cosmetics brand which products are aimed at people with sensitive skin prone to various allergies and irritations. The combination of cuttingedge technology and natural ingredients is offered in a wide range of skin care products. The brand addresses its products to the most demanding customers.

Originally, the brand’s products were mainly aimed at pregnant women and young mothers. The ingredients, which are very safe for the skin, made it possible to use Eeny Meeny products also for newborns and from day one. The original strategic brief for the brand’s communication was based precisely on this target group. Its communication was dominated by white and delicate colour accents, emphasising subtlety and safety.
Over time, it has become apparent that the products are used by a much wider audience. They appreciate the quality offered and the fulfilment of very demanding needs with skin inconveniences. This led to a change in the strategic focus of the brand, which wanted to target its products no longer only at pregnant women and young mothers.

The change in brand communication started with the sign, which, however, retained its style. We improved its expressiveness – the letters gained new, more decisive shapes, and we removed elements from the surroundings of the sign, which worked well in the previous visual communication. The rebranding of Eeny Meeny covered all previous fields and channels of brand communication. This ranged from the new colour palette to typographic solutions to a visual key based on the brand’s typographic
category labelling system.

The brand’s new visual communication, in line with its new strategy, has been very well received in the market. The product range with the new visual layer is constantly being developed based on the ever-growing demand. Listening to the needs of its customers, the EENY MEENY brand is presenting further products to meet their expectations.