Gen_S Personalized Acne Treatment Skincare
Gen_S is a brand of personalized acne treatment cosmetics that reflects the evolving, deeply personal journey of skin. We crafted a visual identity that is minimal yet bold—striking in its simplicity, with a strong human sensibility.
At the core of the system lies the letter S, designed from modular dot units. These dots aren’t just graphic elements—they symbolize the essence of the brand: blemishes and their transformation through care. Each dot becomes a skin story in motion, representing a droplet of liquid, a particle of powder, or a foam bubble. These textures mirror the actual substances found in the product line and highlight the tactile, sensorial nature of skincare.
The S is not static—it is dynamic, shape-shifting, and fluid. It morphs to reflect different skin types, product functions, and self-care rituals. The brand language expands through these ever-evolving forms, creating a visual system that is rich in expression, yet grounded in clarity. Each variation of the S speaks to a unique persona, tone, or condition—making the brand relatable, flexible, and emotionally connected to its users.
Designed with both simplicity and depth in mind, the identity is scalable and built to grow—whether across packaging, digital touchpoints, or future product lines. It’s a curated and crafted system that celebrates transformation, individuality, and the honest reality of skin. Made by people, for people, Gen_S is not just a skincare brand—it’s a reflection of those who use it.
CREDIT
- Agency/Creative: ByAllMeans Studio
- Article Title: ByAllMeans Studio Shapes a Transformative Identity for Gen_S Personalized Skincare
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Czech Republic
- Agency/Creative City: Prague
- Market Region: Europe
- Project Deliverables: 3D Design, 3D Modelling, Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Strategy, Branding, Creative Direction, Design, Directing, Graphic Design, Identity System, Lettering, Packaging Design, Typography
- Format: Bag, Bottle, Pouch
- Industry: Beauty/Cosmetics
- Keywords: white, lab, skincare, design, bold, serum, moisturizer, texture, S, letter design, letter, bold, minimal, minimalistic, cosmetics, CPG design, packaging
-
Credits:
Creative + Art Director: Anna Sun (Belousova)
Designer / 3D Visualizer: Stepan Derevianko
