Xin chào!
Introducing Nôm — a high-end Vietnamese dining experience thoughtfully crafted for travelers, explorers, and lovers of authenticity, right in the heart of Danang.
At Nôm, every dish is a quiet tribute to Vietnam’s rich culinary heritage. More than just flavors, each plate carries memories, traditions, and a sense of place — inviting guests to slow down and savor the journey. It’s not just a restaurant; it’s a space where authenticity and simplicity meet. Where every element, from the menu to the tableware, is designed to share a story of care, warmth, and genuine Vietnamese hospitality.
Undoubt Studio had the honor of shaping the Nôm brand from the ground up. We crafted a complete, cohesive experience that extends beyond the food — from brand identity, menu and collateral designs, to the digital space with social media and event-focused mobile web experiences. Every detail, from typography to color palette to tactile materials, was carefully considered to reflect the calm, grounded spirit of Nôm: honest, thoughtful, and deeply connected to Vietnam’s roots.
Our goal was simple: to let Nôm’s story speak naturally, without excess, through designs that feel both refined and familiar. A pure, honest representation of what dining in Vietnam feels like when it’s done with heart.
We are incredibly proud to be a part of Nôm’s story. And we hope that every guest who steps through its doors, even for just a moment, feels the heart that beats at the center of it all.
CREDIT
- Agency/Creative: Undoubt Studio
- Article Title: NOM Vietnamese Restaurant Brand Identity Design by Undoubt Studio
- Organisation/Entity: In-House
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Malaysia
- Agency/Creative City: Puchong, Malaysia
- Market Region: Asia, Europe, Middle East, North America, Oceania, Global
- Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Identity, Brand Strategy, Brand Tone of Voice, Copywriting, Identity System, Logo Design, Packaging Design, T-Shirt Design, Tone of Voice, Typography, User Experience, Visualisation, Web Design
- Industry: Food/Beverage
- Keywords: Vietnamese Restaurant Branding, Visual Identity, Logo Design, Brand Strategy
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Credits:
Lead Designer: Arron Goh
