The Luzano project was born from a vision: to create a truly premium Italian lemonade that captures the soul of Italy — its warmth, its artistry, its effortless elegance.

The journey began with designing a visual identity that reflects authenticity and refinement. The logo was crafted to feel timeless yet fresh — simple, elegant, and filled with character, much like Luzano itself. It’s a mark that stands proudly on the product, carrying both modern confidence and a deep respect for Italian tradition.

The packaging concept took this philosophy even further. We designed a premium aluminum can, protected and elevated by a custom tube case — a detail that transforms the act of opening a lemonade into a luxurious experience. The tube is more than packaging; it’s a statement of intent, showcasing the brand’s dedication to craftsmanship and quality.

For the visual language, the illustrations were inspired by classic oil paintings, featuring visible textures and rich, tactile brushstrokes. This choice evokes the feeling of walking through an Italian village, surrounded by art, history, and nature’s raw beauty. It brings warmth, humanity, and an unmistakable Italian soul to every part of the brand.

Every element — from the colors to the typography to the storytelling — was carefully curated to make Luzano feel like a piece of Italy itself. Natural, expressive, premium, and above all, authentic.

Luzano is not just a drink. It’s a celebration of a lifestyle — a reminder to savor life’s finest moments with beauty, passion, and care.