Project Overview
Dietree is a modern nutrition brand offering plant-based supplements for a healthier lifestyle. To stand out in a saturated market, they needed a calm, grounded identity that broke away from the typical sterile look of wellness brands. They partnered with us to craft a cohesive identity, packaging, and social media presence that feels grounded and trustworthy.

Challenges
While Dietree had a clear product vision, they lacked a distinct brand presence. The space was crowded with minimal, lookalike supplement brands, and there was no unified visual language across packaging and social content. They also needed to balance scientific credibility with emotional relatability — and create packaging that looked premium but remained affordable for a young brand.

Our Approach
We approached Dietree as a lifestyle brand rooted in nature and simplicity. From a soft, growth-inspired logo to a warm, earthy color palette and balanced typography, the identity was designed to feel calm yet elevated. Packaging featured color-coded labels and ingredient illustrations for clarity and shelf appeal. For social media, we built a cohesive presence through educational, lifestyle-driven content and engaging formats that connected with the audience from day one.

Conclusion
Dietree launched with a brand that feels fresh, credible, and emotionally resonant — a rare combination in the supplement space.

The identity system empowered the brand to confidently show up across packaging, online marketing, and social content with consistency and clarity. Early feedback from pilot users and retail partners highlighted the visual appeal and trust factor built by the branding.

“The identity makes us feel like a grown-up brand. It has a softness that feels human and a structure that feels premium.”
— Client, Dietree