We crafted a compelling story and striking, unforgettable design, blending local heritage, artisanal craftsmanship, and environmental awareness.

These vineyards in Algarve, southern Portugal, produce a young, vibrant wine, infused with the freshness of the sea and shaped by the region’s sun-drenched coastal winds. Grown in sandy, mineral-rich soils and cooled by the Atlantic breeze, the grapes express a lively character and a strong sense of place. To bring it to life, we developed storytelling and a visual narrative that capture its unique identity and the richness of its origins.
Nearby, the coastline is a true wildlife sanctuary, home to salt marshes, wetlands, dunes, and tidal channels that provide the perfect habitat for a rich variety of birds, fish, mollusks, and crustaceans. These ecosystems are fragile but essential, sustaining biodiversity and offering a natural rhythm that defines the Algarve’s coastal life.
One of the most iconic inhabitants of this ecosystem is the fiddler crab (Uca tangeri), often spotted at low tide. This fascinating creature is known for its distinctive movement—waving its oversized claw like a tiny violinist, a ritual used to attract and court females. Beyond its role in mating, the claw is also a powerful tool in territorial battles between males, a symbol of both finesse and strength.
It was no coincidence that we chose this extraordinary crab as the symbol of this wine and named it UCA Violinista (“Uca Violinist”). With a bold visual identity inspired by this remarkable species, our goal is not only to celebrate the wine’s deep connection to its territory, but also to spark curiosity and raise awareness among the thousands of tourists who visit the Algarve each year—inviting them to look closer, drink thoughtfully, and care more deeply for the ecosystem that makes it all possible.