Kama (Kitchen, Vines & Bar) is a vibrant restaurant and bar located in Calgary’s Beltline District, known for its creative Mediterranean-inspired dishes and welcoming atmosphere.

This independent restaurant serves thoughtfully curated Mediterranean flavours, blending seamlessly with a fresh, modern twist. The result is a menu that feels both familiar and delightfully unexpected. Each dish is a tribute to bold traditions and fresh creativity—reimagined classics and inventive originals designed to inspire and bring people together.

The existing wordmark and monogram were reworked to better reflect the restaurant’s iconic interior, with a bold orange carried across key brand touchpoints. The new letterforms draw inspiration from the angularity of the “K,” resulting in a modern, sophisticated wordmark.

Typography balances refined boldness with smaller, more modest moments—creating a visual language that is as playful as it is contemporary, reflecting the overall experience and atmosphere of Kama.

The colour palette prominently features a bold orange—echoing an iconic archway in the interior—alongside dark green-gold and deep, rich blues. These tones pay homage to coastal Mediterranean design and reinforce the connection between the branding and the dine-in environment.

The brand design includes a simple, elegant menu system featuring a distinctive and iconic design language. A custom Mediterranean-inspired pattern, drawn from the structural pendant lights within the space, adds a final layer of detail. Together, these elements convey a sense of naturalism with a modern edge.