Bello Gelato is a brand that celebrates the authentic Italian experience of artisanal gelato. With a sophisticated approach and meticulous care in preparation, the brand stands out for the quality and purity of its ingredients. Its concept is deeply rooted in the tradition of Italian gelato, while offering the market a contemporary proposal that appeals to consumers seeking a high-end product.

Il Buon Gelato — tradition and originality, redefined.
Bello Gelato faced the challenge of redesigning its packaging to reflect not only the elegance and sophistication of the brand, but also to convey the simplicity and purity of artisanal gelato. The mission was to highlight its unique qualities at the point of sale, creating visual impact and making the product irresistible both to the eyes and the palate. The project required a balance between tradition and modernity to ensure the brand continued to express its values while standing out in a competitive market.

Differentiation and impact at the point of sale.
The solution was to develop minimalist packaging that exuded sophistication while maintaining the brand’s lightness and authenticity. Using a sober color palette, the packaging conveys a sense of superior quality, while the simple yet striking design reinforces Bello Gelato’s visual identity. The choice of elegant fonts and a clean layout ensured that every detail spoke directly to consumers, delivering the essence of the brand in a complete visual and sensory experience. The 150ml and 500ml tubs, in black and white, became a true reflection of the brand’s premium identity.